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We are delighted to announce that we have joined forces with the Spey Foundation to support their ongoing conservation work along the River Spey. The one year partnership will fund a project that opens up the Spey burns to wildlife by overcoming in-river obstacles that prevent salmon and sea trout from spawning. The project will also include protecting and restoring the catchment’s natural features to help improve the habitat and biodiversity of the area and the river bank.
To sponsor the conservation initiative, Speyburn will launch a nationwide ‘Salmon Run’ campaign that will be driven by sign-up to Clan Speyburn – our free online member’s community. For every person who signs up over a one year period, we will donate £1 to the Spey Foundation. Clan members will also receive a welcome pack, regular newsletter, exclusive offers (including special clan bottlings) and their name added to the ‘Book of the Clan’ which is kept at the distillery.
To promote the campaign, we are set to launch a series of initiatives, including an in-pack promotion which will be rolled out in the UK and internationally in September 2013. All Speyburn bottles will feature a new Salmon Run neck tag which will outline the collaboration, and a series of promotional and marketing material will be developed to support it. An innovative new nationwide competition will also launch later in the year to further encourage sign-up and raise vital funds for The Spey Foundation.
To find out more about The Spey Foundation visit http://www.speyfisheryboard.com/spey-foundation-comittee-members/#